Expiry Date: February 2022
Treat your clients’ hair to the very gentlest of cleanses with PURIFY, our pre-treatment shampoo. The perfect start to a Stand-Alone or pre-perm treatment, PURIFY is designed to be super-kind to hair and (as you’d expect from INNOluxe) it’s a sodium chloride and sulphate-free zone.
With a pH just a little higher than the hair’s, it lifts the cuticles as gently as possible, leaving it ready for the next stages of treatment.
Perfect your INNOluxe Stand-Alone routine
PURIFY is the opening number in your Stand-Alone routine. Use it to prepare the hair before treating with FOAM and BALANCE PLUS V2, then top off the luxury with ELIXIR V2.
Delicately cleanses the hair before treatment
Creates great foundation for treatments
Gently opens cuticle layers
What makes it great?
Free of sodium chloride, free of sulphates, pH 6-7